Britney Spears’ Newest Candie’s Ads

Sneak Peek. Candie’s has released the newest ads with Britney Spears! The “Through the lens” motif follows Doll Face* through three different scenarios shot by three different well known photographers.  Britney is shot on a motorcycle with zipper jeans and high heals (shot by Terry Richardson), in her dressing room before a show (Mark Seliger), and of course rocking out all on her own (Annie Leibovitz).

[T]he pop star was shot separately by all three photographers on the same day, at the Paramount Studios lot in Hollywood. Each photographer was assigned a separate soundstage and Spears’ first shots of the day came on Richardson’s plain white set. Surprisingly, the two had never met, so they spent the first 10 minutes snapping photos together. Richardson brought a menagerie of animals for Spears to pose with, including a donkey and chickens, but the final shot is of the pop star holding a huge stuffed teddy bear above her head.

Next, Spears visited Leibovitz for what looked at first to be one of her signature portrait sittings. But Spears said she wanted to play around and Leibovitz was game. “It’s a different feeling for an Annie portrait,” said Dari Marder, chief marketing officer of Iconix Brand Group Inc., which owns Candie’s.

Spears ended the day with Seliger, on the most elaborate set of the three, which Marder described as being inspired by “Moulin Rouge.” [via WWD]

If you look close enough to the Marder ad, you can see an homage to Britney’s infamous PINK WIG! At least SOMEONE has a sense of humor.


*Doll Face belongs to PoorBritney.com I simply love using it in reference to BritBrit now.


Images and quotes via WWD

February 16, 2010. Tags: , , , , , , , . Uncategorized.

2 Comments

  1. Busy Bee Blogger – Celebrity Gossip can be sweet! replied:

    [...] Attention Britney Spears fans! Candie’s has released the new ad campaign for Kohl’s department stores. Not only that, but Extra has given a behind the scenes look at the campaign. The “Through the lens” motif follows Doll Face* through three different scenarios shot by three different well known photographers. Britney is shot on a motorcycle with zipper jeans and high heals (shot by Terry Richardson), in her dressing room before a show (Mark Seliger), and of course rocking out all on her own (Annie Leibovitz). [via CelebsforSale] [...]

  2. Busy Bee Blogger – Celebrity Gossip can be sweet! replied:

    [...] has been lighting up the interwebs with all of the peaks at Britney’s new ads! The last one, above, is from her Through The Lens ad campaign, for Spring/Summer [...]

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