James Franco All Wet for Gucci

Why hello there. Actor, James Franco takes on a side job of getting all wet for Gucci.

“James Franco is perfect for this fragrance and perfect for Gucci,” the brand’s creative director, Frida Giannini, tells WWD. “He personifies the sort of nonchalance and unforced appeal that is most attractive in a man. In the advertising campaign, he captures the fragrance’s casual, modern and masculine air.”

I can only hope that he has learned how to pronounce GUCCI buy now ;-)

Image and quote from PEOPLE

February 27, 2010. Uncategorized. 1 comment.

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