Sprinter Bolt new face of Puma Fragrance

Sprinter, Usain Bolt isn’t just a gold medal winner, he’s now the face of Puma’s newest fragrance, Puma Animagical Man.

A woodsy, floral blend of Cape Town freesia, South African Tamboti wood, and chocolate, the scent is being positioned as part of an overall African-themed campaign for Puma’s fashion brand. [Essence]

The campaign begins this June.

When asked, Bolt spoke of this opportunity with Puma.

“Feeling good and confident with myself is very important to me both in my [everyday] life and as well as on track,” Bolt told Women’s Wear Daily. “Being the face of Animagical, I have the opportunity to show a different side of me.”[essence]

Images via Puma