Bruce Willis Has His Own Fragrance

Bruce Willis, who is also the spokesman for Sobieski Vodka, has taken his rugged yet protective image to the fragrance arena.

Keeping it simple, the action star named the new men’s fragrance after himself. Bruce Willis eau de parfum, hair and body wash, deodorant spray and after-shave balm will officially launch this week in partnership with German direct seller LR Health & Beauty Systems, reports WWD. [via People]

“The development of my new fragrance was really a lot of fun,” Willis tells the publication. “The products stand for individuality, uniqueness and sustainability.”

Um, is anyone else giggling at the fact Bruce Willis’ line has hair products? No? ok.

So what does this line smell like?

The scent, which boasts a gray-hued juice, features notes of grapefruit, pepper and vetiver.

There is still no word on if the line will make it to the United States, though.

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